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Don't waste your money with CBD gummies

When shopping for CBD your options seem endless. Readily available you will find oils, gummies, and flower. It may seem like every choice is just as good as the next. Surprisingly your body doesn't receive the same concentration from each method. It is important to focus on the amount actually making it to your bloodstream and providing you all the great benefits you were paying for.


Below we highlight the most common methods of consuming Cannabidiol (CBD) and what percentage you are actually absorbing.


Sublingual (under the tongue) CBD oil is extremely effective at getting CBD into your body, on average 80% is actually absorbed! By letting the oil absorb under your tongue into your bloodstream you avoid the stomach and liver, what's called first-pass metabolism.

Bypassing your stomach and liver is important because they metabolize CBD very efficiently. In fact, your liver breaks down almost 75% of the CBD before it reaches your circulation. Once you account for the breakdown that occurs in your stomach, you're left with little to no benefit. This is avoided by letting your CBD absorb under your tongue.

When taken sublingually, the CBD is delivered directly to your circulatory system. This provides the greatest benefit for your dollar.

CBD Gummies

While we all love the taste of gummies, they offer the worst route for CBD consumption. Shockingly, when CBD is digested by the stomach and liver, at most 10% reaches your blood stream! This means that 90% of what you're paying for is not providing the benefits you expect.

Why is this? When eaten, the CBD must travel through your stomach, intestines, and finally the liver before it reaches your bodies circulatory system. This is called first-pass metabolism, and is necessary for protecting you from toxins and creating essential nutrients. This sophisticated process destroys the majority of the benefits you seek when taking CBD.

CBD Flower

Smoking hemp flower containing high concentrations of CBD has also become popular. This is the fastest method for CBD to reach the brain. While the amount varies based on method of smoking, inhalation volume, hold time, etc it is generally around 30% of the CBD that makes it to your blood stream.

Every flower varies in total cannabinoid content. Applying the 30% that your body is able to absorb to a flower containing 23% CBD results in 7.6% of the CBD actually working as intended.


Better brands with consistent genetic profiles and cultivation methods can develop a more consistent CBD content, so it is important to find those that list the total cannabinoid percentage.

Also consider the side effects of smoking. While more research is needed to establish the long term effects of smoking CBD flower, there has been plenty of research published about THC cannabis and smoking. In a 2005 study it was found that cannabis and tobacco smoke were not equally carcinogenic. However, all smoking carries inherent risk and every consumer has to decide if smoking is for them.

Let's take another look.

$55 Pack of Gummies

$55 Bottle of Oil

Health Value

Health Value


$55 Jar of Flower

Health Value

When it comes to taking CBD for the myriad health benefits it can provide, you want your money to work for you. Make sure you're buying a product that works as intended.

=Perucca E, Bialer M. Critical aspects affecting cannabidiol oral bioavailability and metabolic elimination, and related clinical implications. CNS Drugs. 2020;34(8):795-800. doi:10.1007/s40263-020-00741-5
=Chayasirisobhon S. Mechanisms of action and pharmacokinetics of cannabis. The Permanente Journal. 2020;24(5). doi:10.7812/tpp/19.200
-Huestis MA. Human cannabinoid pharmacokinetics. ChemInform. 2007;38(47). doi:10.1002/chin.200747256
-Marchese F, Vari MS, Balagura G, et al. An open retrospective study of a standardized cannabidiol based-oil in treatment-resistant epilepsy. Cannabis and Cannabinoid Research. 2020. doi:10.1089/can.2019.0082
-Franco V, Gershkovich P, Perucca E, Bialer M. The interplay between liver first-pass effect and lymphatic absorption of Cannabidiol and its implications for cannabidiol oral formulations. Clinical Pharmacokinetics.                     2020;59(12):1493-1500. doi:10.1007/s40262-020-00931-w
=Melamede R. Cannabis and tobacco smoke are not equally carcinogenic. Harm Reduction Journal. 2005;2(1):21. doi:10.1186/1477-7517-2-21